With an unrivalled track record of success—having never failed—we have redefined the art of multi-domain influence campaigning into the 21st century, using the audience themselves to inform, shape, test and define our actions on behalf of clients.
We deliver influence to change behaviors via the right channels, be they social media, word of mouth, trusted leaders, rumor, or traditional multiplatform, short, or long-form content.
Data and in-depth field research fusion assure options and interventions. We build strong, effective campaigns that engage people via trusted channels they themselves identify with. We generate and reinforce client aims whilst disrupting those of their opposition.
We offer a collaborative stage in which client aims and objectives are mapped against research and analysis capabilities sufficient to plan field-based Target Audience Analysis (TAA), Data Fusion & Analytics (DFA), and Opposing Sensing & Insight (OSI) to deliver coherent, achievable, and assured Strategic Campaign Planning (SCP) necessary to deliver subsequent influence interventions and sustainable changes.
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We apply a targeted range of empirical research tools, including quantitative research, polling, qualitative field work, focus groups, and expert elicitation techniques to understand and analyze individual and group behaviors against 43 psychosocial parameters to segment and specify non-desired behaviors (NDB) and optimal influence pathways (OIP).
Multi domain data fusion (MDDF) uses open-source data from consumer, census, electoral, educational, social, demographic, ethnographic and commercial datasets. We provide our clients with the ability to cross-correlate data points and trend analysis to amplify the value of TAA findings. Our comprehensive DFA ecosystem ensures that robust data analysis shapes and assures strategic campaign planning, strategy, and implementation.
Our team are amongst the world’s foremost data analysts, applying advanced statistical methods, machine learning (ML), and artificial intelligence (AI) algorithms to exploit the value of population datasets in today’s interconnected world. Through years of practice, we have developed and refined several proprietary techniques to reveal hidden insights contained within everyday metadata.
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A specialist team of researchers conducts in-depth due diligence and active monitoring of opposing actors to understand their intent, map their activity, and counter their actions. OSI routinely includes perception analysis, examination of the availability and allocation of resources, and strategic observation, as well as evaluation of messaging, communication, and patterns of activity. We use state-of-the-art capabilities to profile actors, alongside technical and DFA capabilities to gamify their likely courses of action and highlight, to exploit, their vulnerabilities.
Delivers a unified structure and strategy to communicate with each audience, including psychological types, channels, types of sources and other necessary information.
Messages and narrative themes are fine-tuned prior to campaign launch, through audience testing within strategically relevant groups. We evolve written, visual, audio, and interactive content and other stimuli to identify what will have the greatest impact.
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Our intervention strategies are assured and actionable. We identify and specify engagement phases to include audiences, key messages, platforms, channels, and resistors.
Experienced at delivering the strategy ourselves using the right combination of paid and organic channels or with your existing agency and/or team to ensure that they derive full benefit from the research.
We create winning, unique, and modern digital strategies to be the most engaging and engaged with multi-platform communications proliferators. We have shaped Oscar®-winning productions and delivered sustainable national and international media platforms as covers for client success. We grow online and traditional media engagement amongst audiences by those audiences. We cultivate and engage a base of support and mobilize supporters to attend events and/or recruit volunteers to amplify adoption. With our partners, we harness the latest digital technologies in ways that are both innovative and appropriate to an audience group in any environment or sovereign context.
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The most valuable periods of a campaign are in the early and late stages of activity—the understand and secure phases. Grassroots mobilization is often a key element for achieving successful results and co-opting populations towards engagement whilst inoculating these same groups against opposition actions and influence.
Our experience demonstrates that a percentage of people do not regularly engage in the world around them. They are passive actors due to apathy, fear, disenfranchisement, or coercion. This deprives clients of much-needed human mass. We overcome this through targeted active engagement to mobilize positive additional mass, in favour of objectives. Similarly, we are accustomed to deactivating segments of an audience who may otherwise be active resistors to enhance overall effect.
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